2023 VFDA Winter Conference

VFDA Winter Conference hotel

2023 VFDA Winter Conference

The 2023 VFDA Winter Conference will be January 22-23, 2023 in Richmond, VA at the Marriott Short Pump!

Special group rate at the Richmond Marriott Short Pump: $139 USD per night
Start Date: Saturday, January 21, 2023
End Date: Monday, January 23, 2023
Last Day to Book: Saturday, January 7, 2023

Important Links


Please see below for the Conference Keynote Speaker Information

Frank Rosenacker

Mr. Frank Rosenacker is a fourth-generation funeral director/embalmer and serves as the Secretary of his family funeral home.  He is also a practicing Attorney specializing in all areas of estate planning, probate, taxation, and corporate-business matters.  He owns and operates Rosenacker and Associates, an international consulting firm dealing with funeral directors, funeral homes, cemeteries and crematories offering a wide range of services including legal representation.

Mr. Rosenacker has lectured extensively on the national, state and local levels.  His topics include legal issues, succession planning, business plans and policy manuals, business appraisals and evaluations, sales of funeral businesses, regulatory laws regarding final disposition, taxes, cooperative efforts, cremation and funeral professional liability issues.


Please see below for the schedule of events for the 2023 VFDA Winter Conference that is taking place January 22, 2023 to January 23, 2023 in Richmond, Viringina.

Sunday January 22, 2023

11 a.m. – 1:00 p.m. – Registration, Commonwealth Ballroom

1:00 p.m. – 2:00 p.m. – Preneed – 1 Hour
Instructor will give perspectives on the value of preneed and its impact on funeral service.  Learn the current laws regarding Trust and Insurance funding.  Also, learn how the preneed base influences the value of your funeral business.

2:00 p.m. – 3:00 p.m. – Ethics – 1 Hour
This segment will concentrate on the ethical and moral issues in funeral service.  The audience will participate in the real-world case scenarios that the instructor has encountered in his consulting and legal practices.

3:00 p.m. – 4:00 p.m. – Cooperative Efforts – 1 Hour

The focus of this segment is to enhance the funeral director’s knowledge of cooperative efforts and mergers, how and why they work, who should be your partner and the challenges facing funeral directors.  The seminar will also give suggestions of what funeral directors can share cooperatively, practical how to’s and the legal considerations in developing cooperative efforts/mergers.  Plus, we will discuss actual case scenarios of funeral directors who have started their own cooperatives or have merged with their colleagues. 

4:00 p.m. – 6:00 p.m. – Cremation Liability – 2 Hours
The cremation rate rises each year.  Are funeral directors becoming a glorified disposal company or are they functioning as funeral directors with cremation just another form of disposition?  Learn the difference while avoiding cremation liability issues. Also, Right of Disposition laws, rules and regulations are changing across country.  The instructor will update all participants on these next of kin issues.  Lastly, the instructor will provide real case scenarios that he is currently working on or has completed.

6:00 p.m. – 7:00 p.m.
Cocktail Reception – Maymont Room

7:00 p.m. – Dinner – Commonwealth Ballroom

Monday January 23, 2023

8 a.m. – 9:00 a.m. – Breakfast – Foyer

9:00 a.m. – Board of Directors Meeting, James River Room

2023 VFDA Winter Conference Registration

Please use the form below to register for the 2023 VFDA Winter Conference.

  • Contact Information

  • Please indicate any food allergies or special dietary needs.
  • Funeral Home Registrations

  • Would you like to register? ($195 each, *Includes Dinner)?
  • List the names as you would like them to appear on the additional badges (one per line, please).
  • Do you need to register for non-VFDA Members ($295 each, *Includes Dinner)?
  • List non-member names as you would like them to appear on the badges (one per line, please).
  • Do you need to register for dinner only ($75.00 each)?
  • List supplier names as you would like them to appear on the badges (one per line, please).
  • Your Total

  • $0.00
  • Terms and Conditions

  • Only Members with their dues paid are eligible for the VFDA Member Rate.

    Cancellation Policy
    Full registration refunds will be given provided cancellation is received in writing via e-mail or mail by January 15, 2023. No refunds will be given after January 15, 2023.