Continuing Education

April 16

AI for the Modern Funeral Professional: Myths, Mechanics and Practical Magic

Artificial Intelligence (AI) is no longer a futuristic concept—it is rapidly rewriting the rules of business, communication, and search. But what does it mean for a funeral home or cemetery? In this practical, hype-free session, Ken Moore breaks down exactly how AI is reshaping most industries today and how the deathcare profession might benefit from these emerging opportunities. From automating office tasks and staff training to understanding how "AI Search" is leveling the playing field between small providers and large consolidators, this course provides a roadmap for using technology to enhance—not replace—the human touch.

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May 14

The importance of funeral home culture in building successful community relationships

This webinar explores how artificial intelligence can support funeral service professionals by handling routine communication tasks such as website inquiries, phone calls, and text messages, allowing staff to focus on providing compassionate, in-person care to families. Participants will learn about practical AI applications across key touchpoints, ethical considerations specific to death care, and how technology can reduce staff overload while improving response times and consistency. The session emphasizes AI as a tool to enhance human presence and care, not replace it, with discussion of implementation considerations and optional pathways for organizations interested in exploring these solutions.

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June 11

Alternative Treatments (When Standard Embalming is not Chosen)

In this presentation embalming and different alternatives to traditional embalming are discussed to allow for final viewings or services.

• Bathing the deceased, topical disinfection and posing of features and minimal preparation techniques are discussed.
• “Minimal preparation”  includes:
• • refrigeration,
  • aspiration and cavity treatment,
  • minimal arterial injection, and
  • use of plastic undergarments.

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July 23

Building Strong Online Community Be Part of Their Lives, Not Just Their Loss

Your community is already out there — on Facebook groups, neighborhood pages, and local forums — talking to each other, asking for recommendations, and sharing their lives. They're online, and they're active, and the funeral homes that earn their trust are the ones that are already part of those conversations long before anyone picks up the phone.

Building Strong Online Community – Be Part of Their Lives, Not Just Their Loss is a workshop designed to help funeral professionals move beyond traditional outreach and show up where families already are, long before the time of need. The families who come to you already trusting you didn't find you in a moment of crisis. They found you in the ordinary moments in between.

Psychological barriers keep families from seeking you out — grief avoidance, fear of mortality, discomfort with planning ahead — which means the responsibility falls to you to bring warmth and guidance to where they already live their lives. And part of that responsibility is broader than logistics or planning. Funeral professionals have a genuine opportunity to normalize the conversation about death and dying, and to help communities understand what memorialization actually offers: a way to honor a life, hold a story, and give the people left behind somewhere to grieve together. That work is significant, and your online presence is one of the most accessible ways to do it.

This session explores how to build a meaningful presence across two lanes of online outreach: your funeral home's voice and your community's voice. You'll also discover how your personal brand becomes one of your most powerful tools for connection, and how engaging the professionals already serving your families — hospice workers, senior care staff, chaplains — multiplies your reach in ways that feel organic rather than orchestrated. Presence goes deeper than posting. Consistency, authenticity, and genuine investment in the people you serve are what make families feel like they already know you when loss arrives.

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August 20

Foundational Funeral Law Cases

This presentation will cover several impactful cases that affected the case law regarding the funeral industry. The cases come from a variety of jurisdictions but form the basis of law that is reviewed by many courts and is taught in mortuary schools nationwide. Topics will include foundational cases that show the importance of jurisdictional laws, contractual obligations, Obligations imposed by statements, and the importance of observation and inquiry during the hiring process.

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